Sponsorship

	76% of the population over the age of 18 can name a sponsor of a motorsport team
	More than 7 million people each week watch or read about motorsport.

Brand recognition and reinforcement is a fundamental requirement for all businesses, however large or small. Companies such as Coca Cola, Nike and McDonald’s spend huge sums to ensure that members of their target audience experience the brands in real, exciting situations.

The association with motorsport will help particular brands both old and new too. Motorsport is perceived as being modern, exciting, dynamic and professionally run. These images and attributes make brands come ‘alive’. Add to this that visitors to these events are predominantly from ABC1 socio economic categories (i.e.: middle, senior managers, professionals etc) and you have a winning formula for successful brand marketing.

If your business / brand can reflect the same values and has similar audiences as motorsport then a partnership with XL Motorsport makes excellent business sense.